Pharma Marketing

Disease awareness campaign for Alzheimer Netherlands: Chocolate Christmas Bunny

Every December we can see plenty of ads with Santa Claus theme in the copy. One of the best this year is a disease awareness campaign for Alzheimer Nederland. Created by Dutch agency N=5 (Creative Director: Lukas van de Ven;  Art Director: Hans Bolleurs;  Copywriter: Paul Bakker) intensive image reminds the public what is a daily experience of people suffering Alzheimer’s disease.

#paashaas disease awareness advertisement for Alzheimer Nederland by N=5
#paashaas disease awareness advertisement for Alzheimer Nederland by N=5

The ad quickly went viral on Twitter and made hashtag #paashaas [Easter bunny] a trending topic in the Netherlands by 5th of December. According to the N=5 it already gathered more than 900,000 impressions, which is a great result for a low-cost disease awareness campaign for such a difficult topic as Alzheimer’s disease in 16,77 million population.

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