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Pharma Marketing

Interactive Outdoor Ad to Detect Flu in Poland for GSK

GSK’s OTC product Theraflu has launched a really hot campaign in cold Poland. During the flu season agency has placed interactive outdoor city lights. Enabled with a thermometer and interactive application, ads allowed passers-by to check themselves for early flu detection.

By Piotr Wrzosinski

For over a decade I focus on digital technology in healthcare.
Good stuff, but it is all too slow.
I thought I will write a few words that may inspire you to disrupt this industry. Thanks for reading!