(Week of Aug 2–8, 2025) August might be peak out-of-office, but Europe’s medtech builders didn’t pack it in. Cardiology AI is scaling, workflow AI is cutting admin drag, and evidence-backed devices are crossing borders. People Investor POV: Marta Gaia Zanchi, Founding Partner at Nina Capital, speaking on healthtech hype vs. reality—data moats, regulatory timing, and evidence…
FAQ #6: How Do You Measure the Success of Omnichannel Marketing Campaigns? Measuring omnichannel marketing success requires comprehensive, role-based metrics frameworks that capture both quantitative performance and qualitative customer experience improvements. Traditional single-channel metrics fail to reflect the interconnected nature of omnichannel engagement.1 Customer-Centric Measurement Framework Four key customer pillars form the foundation of omnichannel measurement:2 Customer Experience…