GSK selects WPP GO Team for advertising pharma antacid brands
WPP’s GO Team is the new agency-of-record for advertising of two GlaxoSmithKline’s (GSK) top antacid brands. GO – an alliance between Grey and Ogilvy – will provide integrated consumer communications, including TV, print and digital advertising, for GlaxoSmithKline’s antacid brands Tums and Eno. Previously Grey was agency-of-record for Tums and Ogilvy was agency-of-record for Eno. The…