Gartner Cool Vendors in Life Sciences report may be a good predictor of what will be a hot topic in pharma. But what Gartner Cool Vendors in Life Sciences 2014 really do? Is it really worth to jump the bandwagon right away? Why Gartner Cool Vendors in Life Sciences and similar reports are important? The…
The US Healthcare and Pharmaceutical Industry 2014: Digital Ad Spending Forecast and Trends, a new report from eMarketer shows that Pharma Marketing spending on digital remains on steady 3.0% of the total digital ad spending level. Unfortunately half of it is spent wrong. This has been a common joke of marketers and advertisers for a…
Multi-channel marketing strategies usually include old tactics such as telemarketing, direct mailing and printed detail aids to accompany more fancy mobile applications, eDetailing on tablets and over the Web. Good old SMS text messaging is forgotten in the era of smartphones. Is it really so smart? Embed from Getty Images SMS in pharma marketing Text…