Is Twitter for Pharma Banned by the FDA?
The recent FDA’s Office of Prescription Drug Promotion (OPDP) draft guidance on Internet/Social Media Platforms with Character Space Limitations – Presenting Risk and Benefit Information for Prescription Drugs and Medical Devices effectively bans Twitter for pharma advertising. It does the same with Google Sitelink ads. [box type=”info” align=”aligncenter” ] K-messsage’s take on the FDA’s social…