Analysis of how life sciences organizations go to market, grow, and scale in regulated environments.
This section covers commercial transformation, omnichannel strategy, customer engagement, operating models, content, and the structural decisions that shape execution across pharma, MedTech, and digital health.
What is Artificial Intelligence (AI) in a pharma marketing context? In a pharma commercial context, AI primarily refers to generative AI, which differs from traditional “classical AI” or machine learning. AI in Commercial Operations Agentic AI in Life Sciences Commercial: What Actually Changes in Your Operating Model Understanding AI in pharma marketing can significantly enhance…
What is the difference between multichannel and omnichannel marketing in pharma and MedTech? Multichannel marketing uses multiple independent channels (like television, social media, email, websites) to communicate with customers. In this approach, channels often operate as silos, repeating the same message, with the focus remaining on the product rather than the user. It lacks a…
Where Capital Flows Investors favor: Valuation Benchmarks: Learn more at Scaling MedTech: From Product to Market This post is part of SaMD Europe Launch Guide. This content has been enhanced by GenAI tools.
For MedTech startups, success hinges not only on product quality, but also on how you reach, convince, and support stakeholders. Whether selling to hospitals, doctors, or patients, early-stage companies must design a channel strategy that reflects the healthcare buying process — slow, risk-averse, and influence-driven. This post breaks down the most effective commercial channels in…
In 2020 Covid-19 pandemic focused humanity’s attention on healthcare and HealthTech. According to CB Report, 2020 was the year when a record number of seven digital health companies have achieved the status of unicorns. The truth is not that exciting, as CB Report included two companies that are not digital health. Those are Gan &…
GSK’s OTC product Theraflu has launched a really hot campaign in cold Poland. During the flu season agency has placed interactive outdoor city lights. Enabled with a thermometer and interactive application, ads allowed passers-by to check themselves for early flu detection.
Cannes Lions Health 2014 festival was supposed to be the world’s first contest of creativity in healthcare and pharma advertising. Made by advertising agencies and for advertising agencies, Lions Health could not find a grand prix winner in Cannes this year. Does it prove lack of creativity, or rather that the whole concept of advertising…
Abbott‘s Low Dose HRT brand was launched in the first in the pharmaceutical industry digital marketing only campaign. According to the press release published by PMLive, the campaign for based in Basel, Switzerland, Abbott Established Pharmaceuticals Division (EPD) was the first new-product launch to be delivered solely via a digital channel for the pharma industry. We cannot…
Dose of Digital presents Pecha Kucha on Marketing with Meaning in relation to Pharma Marketing. Enjoy the video and slides below! [slideshare id=2375211&doc=jmr-petchakucha-v3-091029082022-phpapp01]