Pharma Marketing

GSK selects WPP GO Team for advertising pharma antacid brands

GlaxoSmithKline (Photo credit: Ian Wilson)

WPP’s GO Team is the new agency-of-record for advertising of two GlaxoSmithKline’s (GSK) top antacid brands.
GO – an alliance between Grey and Ogilvy – will provide integrated consumer communications, including TV, print and digital advertising, for GlaxoSmithKline’s antacid brands Tums and Eno.
Previously Grey was agency-of-record for Tums and Ogilvy was agency-of-record for Eno. The new combined account will be led out from New York, leveraging Grey and Ogilvy offices internationally.
GO’s strategic insights into the category played a large part in the selection, according to Anna Humiecka, global marketing director, GI Health, GSK. She also mentioned the team’s “compelling creative ideas and strong resources and talent”.
Available in eight varieties, Tums is the best-selling antacid in the US. Eno’s main markets are Spain, India, Mexico, Asia, Australia, UK, Middle East, Africa, Pakistan, South America, and Hong Kong.
The GO Team is part of WPP Team GSK which operates a portfolio of WPP companies working with GSK.